EMA Assignment Example | Topics and Well Written Essays - 2500 words - 1

EMA - Assignment Example However, the major weakness of the company is skilled labour, they are lacking professional carpenters, who re-modify the old goods or fixed the defected part of the furniture. So, HR department of the company should hire some professional workers who have capability to do this, and help to beat their competitors like IKEA. The company also should hire some professional trainers, who could train the old employees of the company. The company is also lacking a specialist to develop a good marketing strategy for the company’s benefit. The company should hire a specialist who having experience in this filed and help the company to get out through this problem. The company needs to develop some unique strategy in their all functional department so that the Raft can build a strong image into the market. The organisation culture at RAFT is very flexible. The maverick approach which they follow in designing their furniture requires them to have a casual approach towards the organisation. Mick’s realises that his company will not be the next IKEA so he is ok with the fact that they do not have a strict corporate culture. Moreover his business strictly depends on online selling he does not need a strict corporate culture in his company as long as hi products are selling. So the factor which highlights the organisation culture of RIFT is the Maverick approach of doing business. This factor has the biggest influence on the organisational culture since it can showcase the way people work in the company. Raft is dealing with reclaimed wood to make furniture, and there is might possible that the furniture may carry defects. Hence, the cost of wood for the furniture is very low than the fresh wood. Therefore, the furniture which made by the Raft is could be as sort type of used wood. So the Raft should target those customers who are